We have exclusive rights to a proprietary steam activated charcoal powder, which is specifically manufactured for oral care use. (It's important to only use activated charcoal at the correct mesh and particle size or it can be too abrasive.)
We've invested heavily into research and development, which is why you can be sure you're making the best decision with My Magic Mud, rather than going with a knock-off brand.
We've formulated our activated charcoal tooth powder with calcium bentonite clay, and several organic & natural extracts, which are all non-gmo, gluten-free, and, of course, free from fluoride and toxic ingredients. Our original formula is now available in 3 flavors and infused with xylitol for optimal oral defense.