Our Activated Charcoal Toothpaste is formulated with essential oils, coconut oil, bentonite clay, and combined with the oral defense power of xylitol. We've stabilized our toothpaste without toxic preservatives, and we don't use naughty ingredients like fluoride, glycerine, or SLS. Always Cruelty Free and Vegan. Certified by Natural Cosmetics Standard in Europe.

The essential oils used in My Magic Mud are sourced from growers all over the world, cultivated over generations, and with these relationships, we're able to offer the highest quality organic, wildcrafted, kosher, and fair trade, oils around. We also use a food grade, steam activated coconut shell charcoal powder that is velvety and grit free. The gentle abrasives in My Magic Mud Activated Charcoal Toothpaste are from food-grade diatomaceous earth and bentonite clay, each combined to re-mineralize and clean the plaque off of your teeth, without any of the harsh abrasives used in mainstream toothpaste.

Published clinical trials over the last 25 years, shows that xylitol in chewing gum has a significant impact on the reduction of dental caries (tooth decay & cavities). The Non-GMO Xylitol used in My Magic Mud is used as an alternative to fluoride, and part of what makes this toothpaste so delicious.